Blue Buffalo vs. Wag (Amazon Brand): Who Wins? [2023]

Blue Buffalo and Wag (Amazon’s in-house dog food brand) are both prominent names in the pet food industry. This article delves into a side-by-side comparison of the two, evaluating them based on ingredients, quality, protein content, cost-effectiveness, and past recalls to give pet owners a clearer picture of what each brand offers.

Blue Buffalo Vs. Wag (Amazon Brand): An In-Depth Ingredient Comparison
Blue Buffalo Pros:

High-Quality Proteins: Blue Buffalo often places meat, such as deboned chicken, lamb, or fish, at the forefront of their ingredient list. This ensures that dogs are getting the protein they need to maintain healthy muscles and overall health.
LifeSource Bits: A standout feature of Blue Buffalo is its inclusion of “LifeSource Bits”—a blend of antioxidants, vitamins, and minerals selected by veterinarians and animal nutritionists to support immune health, life stage needs, and oxidative balance.
Natural Ingredients: Blue Buffalo prides itself on using natural ingredients and has no poultry by-product meals, corn, wheat, soy, artificial flavors, or preservatives.

Blue Buffalo Cons:

Price: The high-quality ingredients can come with a higher price tag when compared to other brands.
Grain Controversies: There have been discussions among dog owners about certain grain ingredients, like brown rice or barley, possibly causing digestive issues in some dogs.

Wag (Amazon Brand) Pros:

Meat First: Similar to Blue Buffalo, Wag often lists real meat as the first ingredient, ensuring good protein content. They offer a range of flavors, including chicken, beef, salmon, and lamb.
No Added Grains: Wag has a grain-free lineup that avoids the use of added grains which can be beneficial for dogs with certain food sensitivities.
Added Vitamins & Minerals: Wag dog food includes added vitamins, minerals, and nutrients to provide a balanced diet for dogs. It’s also worth noting the addition of long-chain Omega-3 fatty acids, which promote skin and coat health.

Wag (Amazon Brand) Cons:

Limited Ingredient Transparency: While Wag lists out its main ingredients, there isn’t as much detail about the sources or the quality checks they undergoes when compared to brands that focus exclusively on pet food.
Flavor Consistency: Some users have reported inconsistencies in the taste of the food across different batches, which might result in a dog suddenly disliking a previously enjoyed flavor.

Ingredient Showdown:

Protein Source: Both Blue Buffalo and Wag prioritize real meat as their primary protein source. While both brands maintain this standard, Blue Buffalo edges ahead with its inclusion of “LifeSource Bits”, which provide added nutritional benefits.
Grains and Fillers: Blue Buffalo includes grains in many of its formulas, which, while not inherently bad, have caused concern among some dog owners. In contrast, Wag has a range of grain-free options which might be preferable for dogs with grain sensitivities.
Additives and Supplements: Blue Buffalo’s LifeSource Bits give it an edge as these proprietary kibble bits contain a precise blend of vitamins, minerals, and antioxidants. Wag, however, isn’t far behind with its addition of essential nutrients, especially the Omega-3 fatty acids which are great for a dog’s skin and coat.
Transparency: Blue Buffalo has been in the dog food industry for a longer time, and they have consistently highlighted the quality and sourcing of their ingredients. Wag, being Amazon’s in-house brand, doesn’t have as deep a dive into the pet industry, which can be seen in their slightly less transparent ingredient sourcing.
Variety: Both brands offer a range of flavors and formulas to cater to different dog sizes, ages, and dietary needs. However, Blue Buffalo has a wider variety, given its longer presence in the market.

In essence, while both brands have their strengths and weaknesses, they are both striving to provide quality nutrition for dogs. Blue Buffalo, with its history and exclusive features like LifeSource Bits, provides a deep focus on nutrition, but often at a higher price point. Wag, meanwhile, offers a competitively priced product with high-quality proteins and the added benefit of being grain-free in many of its offerings. The choice between the two would come down to specific preferences, budget, and individual dog needs.
Compare Pricing & Discounts: Blue Buffalo vs. Wag (Amazon Brand)


Wag(Amazon Brand)
See C Pricing & Deals

Blue Buffalo
35% Off 1st Autoship
See Current Pricing & Deals

Recalls & Lawsuits: Blue Buffalo vs. Wag (Amazon Brand)
When determining the reliability of a pet food brand, understanding its history of recalls and legal challenges is crucial. Blue Buffalo and Wag, the Amazon brand, have each faced their share of recalls, though their reasons and frequencies differ.
Blue Buffalo Recalls & Lawsuits:
Throughout its history, Blue Buffalo has had several recalls:

2017: A recall was issued for a specific lot of Blue Wilderness Rocky Mountain Recipe Red Meat Dinner Wet Food for Adult Dogs. The concern was a potential elevated beef thyroid hormone.
2016: Blue Buffalo recalled some batches of its Homestyle Recipe Healthy Weight due to possible aluminum contamination.
2015: The company recalled batches of Blue Wilderness Chicken Dog Chews because of potential salmonella contamination.
2010: A recall affected several Blue Buffalo dry dog foods because of potential vitamin D toxicity. The same year also saw a recall of specific Blue Buffalo products due to possible aluminum contamination.

Additionally, Blue Buffalo faced a significant lawsuit in 2014. Nestlé Purina PetCare Company alleged that Blue Buffalo had lied about the contents of its pet foods in its advertising. The lawsuit revealed that some Blue Buffalo products contained poultry by-product meal, contrary to their advertising claims. In 2016, Blue Buffalo settled the lawsuit and agreed to pay $32 million to affected pet owners.
Wag (Amazon Brand) Recalls & Lawsuits:
Wag, being relatively new in the market, has had a shorter recall history:

As of the last data, there haven’t been significant recalls associated with Wag’s dog food. This might be attributed to its more recent entry into the market and potentially stringent quality control mechanisms due to its backing by Amazon.

However, like all brands, Wag has faced some customer complaints. These ranged from packaging issues to concerns over ingredient consistency. Yet, it’s essential to note that no official recalls were instated based on these concerns, nor have they faced any major lawsuits concerning their pet food products.
Comparison & Takeaways:
Recalls in the pet food industry are not uncommon and can stem from various reasons, from ingredient contamination to packaging issues. Blue Buffalo, with its longer history, has naturally seen more recalls, but it’s the lawsuit of 2014 that significantly impacted its reputation. This incident emphasized the importance of transparency in advertising and ingredient sourcing for pet food companies. On the other hand, Wag, with its shorter timeline, has not yet had significant recalls or lawsuits related to its pet food. While this can be seen as a positive aspect, consumers should also be aware that the brand’s track record is limited by its more recent market entry.
Both brands have their strengths, and potential recalls should be contextualized. Consumers should consider the response of the company to such events, their commitment to quality control, and transparency in subsequent actions. It’s always recommended for pet owners to keep abreast of any recalls or concerns related to their chosen brand and adjust their choices as needed.
Compare Pricing & Discounts: Blue Buffalo vs. Wag (Amazon Brand)


Wag(Amazon Brand)
See Current Pricing & Deals

Blue Buffalo
35% Off 1st Autoship
See Current Pricing & Deals

Our Verdict – Blue Buffalo vs. Wag (Amazon Brand): Who Wins?

Comparing Blue Buffalo to Wag (Amazon Brand) dog foods based on protein content, ingredient quality, and recall history offers insightful findings. Blue Buffalo provides a diverse range of protein-rich options, often incorporating real meat as the primary ingredient. Wag, meanwhile, also focuses on real meat sources, ensuring high protein content. When considering ingredient quality, both brands pledge premium, natural ingredients without fillers. However, Blue Buffalo’s history has more recalls, while Wag, being newer, has fewer. Given these factors, we lean towards Wag for its commendable protein content and ingredient quality combined with a cleaner recall history. Yet, it’s always crucial to select the best fit for your pet’s individual needs.
Blue Buffalo vs. Wag (Amazon Brand): Frequently Asked Questions

1. What are the main sources of protein in Blue Buffalo and Wag dog foods? Blue Buffalo often uses real meat, such as chicken, beef, or fish, as its primary ingredient. Similarly, Wag, the Amazon brand, emphasizes real meat sources, including turkey, beef, and salmon. Both brands ensure high-quality protein for optimal dog health.
2. How do the price points of Blue Buffalo and Wag compare? Wag, being an Amazon Brand, is typically priced more affordably compared to many premium dog food brands, including Blue Buffalo. However, the exact difference may vary based on specific formulas and where you purchase.
3. Are there grain-free options available for both brands? Yes, both Blue Buffalo and Wag offer grain-free options. They have specific formulas that cater to dogs with grain sensitivities or owners who prefer a grain-free diet for their pets.
4. Do both brands have a range of products for different life stages? Absolutely. Blue Buffalo has distinct lines like “Life Protection Formula,” “Wilderness,” and “Freedom” catering to various life stages and dietary needs. Similarly, Wag offers formulations tailored for puppies, adults, and senior dogs, ensuring they meet the nutritional requirements of each stage.
5. What is the recall history of these two brands? Blue Buffalo has faced several recalls over the years for reasons ranging from potential mold presence to increased levels of certain vitamins. Wag, being a newer brand, has had fewer recalls. However, it’s always essential to stay updated on recent recall information for the safety of your pet.
6. How do these brands source their ingredients? Blue Buffalo emphasizes natural ingredients and often sources them from the US, though some compounds might come from other countries. Wag also commits to high-quality ingredients, with the majority being sourced from the USA and a few globally, always ensuring stringent quality checks.
7. Are there any by-products or fillers in these dog foods? Blue Buffalo prides itself on not using chicken (or poultry) by-product meals and is also free from corn, wheat, and soy. Similarly, Wag dog food does not contain added corn, wheat, or soy and focuses on real meat sources without fillers.
8. How do both brands cater to specific dietary needs or health issues? Blue Buffalo offers a “Veterinary Diet” line, specifically formulated for dogs with particular health concerns. Wag doesn’t have a veterinary-specific line but does provide grain-free and different protein source options to cater to common dietary preferences and sensitivities.
9. What is the shelf life of these dog foods once opened? Both brands recommend using their products within six weeks of opening, ensuring freshness and nutritional value. Always check the bag for specific recommendations and store in a cool, dry place.
10. Do these brands offer wet food options as well? Yes, both Blue Buffalo and Wag offer wet food (or canned food) options, providing variety and moisture-rich diets for dogs who prefer or need wet food.
11. Are there organic options available in either brand? As of the latest data, neither Blue Buffalo nor Wag specifically offers an “organic” product line. However, both emphasize natural ingredients in their formulations.
12. How are the kibbles sized and shaped in both brands? Are they suitable for small breeds? Both brands offer products specifically designed for small breeds. The kibble in these formulas is often smaller and shaped for easy consumption by smaller jaws. Always choose the product line best suited for your dog’s size and age.
13. Are there any probiotics or joint supplements in these foods? Certain formulations within the Blue Buffalo range, such as the “LifeSource Bits,” incorporate antioxidants, vitamins, and minerals, and some might contain joint supplements like glucosamine. Wag includes essential vitamins and minerals, with specific formulas offering added joint support.
14. How transparent are both brands about their ingredient list? Both brands are quite transparent about their ingredient list. Blue Buffalo details its ingredients and their sources on its packaging and website. Wag, being an Amazon brand, provides detailed ingredient information on the product page, allowing consumers to make informed decisions.
15. Where can I buy Blue Buffalo and Wag dog foods? Blue Buffalo is widely available in pet stores, online retailers, and some supermarkets. Wag, being an Amazon brand, is prominently available on Amazon, making it highly accessible for Amazon Prime members or those who frequently shop on the platform.
Compare Pricing & Discounts: Blue Buffalo vs. Wag (Amazon Brand)


Wag(Amazon Brand)
See Current Pricing & Deals

Blue Buffalo
35% Off 1st Autoship
See Current Pricing & Deals

The post Blue Buffalo vs. Wag (Amazon Brand): Who Wins? [2023] appeared first on

Similar Posts